Sustainability was at the forefront of designers’ minds as collections were pared back, fewer looks were created, the material was recycled from previous seasons and trends were few and far between. All in a bid to simplify fashion, reduce waste and focus more on wearability. Brands are bringing back the true meaning of Made in Britain, as relationships with local British manufacturers and recycled wool and cotton are slowing production down and ultimately putting a stop to wasteful fast fashion.
All shows, presentations and installations were prohibited to take place with any form of audience in London due to COVID-19 restrictions, resulting in 95 designers showing their collections digitally. It was easier than ever before to watch the shows come to life from the comfort of our own homes, making the virtual event accessible for all. Some designers cancelled their runway shows altogether in favour of fashion films, or simply released images of their collections via social media. Where shows lacked audiences, they created their atmosphere using high, energetic hues accompanied by live music, a battle cry for post-lockdown optimism in the UK.
Ten stand-out hues were highlighted in London’s FW21 colour palette, all in an array of natural shades paying homage to the British countryside. Including grassy green, sunny optimistic yellow and sky blue, representing this welcomed chance to reconnect with nature over the year-long pandemic. Red was another very dominate heartening hue on the digital catwalks, ranging from warm to bold and even dark pink, bringing a rainbow of colours to life on and off the catwalks in London. Reinvention and re-emergence were the driving forces behind the city’s new lease of life colour palette, a bid to lighten moods and bring a touch of vintage glamour to the British fashion scene.
Our favourite fashion-forward brand, known for its vintage aesthetic is delving into bridalwear. If you’re planning a mini ceremony or saving up for when you can have your big day, this is one show you cannot miss. From form-fitting frocks to lashings of lace and fabulous feathers, the 26-piece vintage-inspired collection is any bride-to-be’s dream come true. A welcoming message from the young British designers that the show must go on and everyone will be able to wear their dream dress, post-British lockdown restrictions.
For the first time, menswear and womenswear have been combined at London Fashion Week, due to the cancellation of the SS21 menswear shows. Some men’s brands showcased alone, opening up our eyes to the fashion scene with many rising stars presenting stand-out collections. Other brands produced gender-neutral shows freeing up designers to explore exciting new avenues. Watch out for Burberry’s stand-alone men’s presentation and stay tuned for their women’s show taking place later in the year.
If the live shows weren’t enough for you and you’re still missing that Fashion Week content, make sure you tune into the British Fashion Council Fashion Forum Podcasts. With a starry line-up of guest speakers including Stella McCartney, Erdem and Hoor Al Qasimi, discussing everything from sustainability to diversity, London has thought of everything, making Fashion Week an all-round virtual event for all to enjoy and be a part of. Opening up the once-closed doors to only the fashion elite, going digital has widened the audience of Fashion Week, grabbing the attention of the general public and expanding the world’s knowledge on one of the biggest industries worldwide.