Established in 2019 by Oliver Cheshire and Toby Watkins, CHÉ Studios blends style and substance. Specialising in sustainable resortwear, CHÉ seamlessly combines West Coast vibes with Cote D'Azur sophistication for the modern man. Inspired by fashion's past and future, each piece prioritises comfort, versatility, and durability, effortlessly transitioning from beach to city. CHÉ proudly incorporates eco-friendly materials for exceptional softness and sustainability, embodying a conscious choice for timeless and stylish living.