Founded in Seoul in 2010 by Nadan Cho, Jonkyu Choi, and Inwook Park, thisisneverthat blends global streetwear aesthetics with a unique Korean identity. Drawing on experiences in cities like London and New York, their collections showcase a global perspective through vibrant visuals and international influences. Renowned for its innovation, the brand has become a trailblazer in the global fashion scene, leading the way for South Korean streetwear.