Lift your roots and awaken fine hair with Aveda’s Pure Abundance™ Volumizing Shampoo — a lightweight, plant-powered cleanser that gives your hair 4X more volume and 3X the shine. Its gentle gel texture removes product build-up and excess oil while protecting the scalp’s natural balance. Infused with amaranth seed extract, it strengthens and plumps strands from root to tip, creating fuller, more resilient hair that moves naturally. Ideal for fine and color-treated hair, it’s the first step to achieve long-lasting volume and airy softness.
• 1000ml
How to use:
• Massage Pure Abundance™ Volumizing Shampoo into wet hair, rinse, and repeat as needed. Follow with Pure Abundance™ Volumizing Conditioning Rinse for enhanced fullness.
Regimen:
• Step 1: Purify with Pure Abundance™ Volumizing Shampoo
• Step 2: Volumize with Pure Abundance™ Volumizing Conditioning Rinse
• Step 3: Protect with Pure Abundance™ Volumizing Style-Prep
• Step 4: Style with Abundant Blowout
• Water\Aqua\Eau, Cocamidopropyl Hydroxysultaine, Ammonium Lauryl Sulfate, Disodium Laureth Sulfosuccinate, Decyl Glucoside, Amaranthus Caudatus Seed Extract, Hydrolyzed Rice Protein, Sodium Gluconate, Cocamidopropyl PG-Dimonium Chloride Phosphate, Polysorbate 20, Citric Acid, Ammonium Sulfate, Polyquaternium-10, Fragrance (Parfum),* Jasmine Oil/Extract, Cananga Odorata Oil/Extract, Pelargonium Graveolens (Geranium) Flower Oil, Mentha Piperita (Peppermint) Oil, Pogostemon Cablin (Patchouli) Oil, Limonene, Benzyl Benzoate, Geraniol, Eugenol, Linalool, Menthol, Linalyl Acetate, Citronellol, Beta-Caryophyllene, Benzyl Alcohol, Pinene, Geranyl Acetate, Sodium Citrate, Phenoxyethanol, Potassium Sorbate, Sodium Benzoate, Benzoic Acid
• Please be aware that ingredient lists may change or vary from time to time. Please refer to the ingredient list on the product package you receive for the most up to date list of ingredients.