Bring body and bounce back to fine hair with Aveda’s Pure Abundance™ Volumising Shampoo. This lightweight, gel-textured cleanser gently removes buildup and excess oil, while leaving hair 4 times more voluminous and 3 times shinier. Infused with amaranth seed extract, it plumps each strand from within, reducing breakage and restoring natural movement. The result is fuller, softer hair with airy lift that lasts. Perfect for fine or colour-treated hair.
• 200ml
• 4X more volume* and 3X shinier hair*
• Reduces breakage by 85%**
• Formulated with amaranth seed extract for body and strength
• 95% naturally derived***
• Silicone-free, vegan, and Leaping Bunny approved
• Lightweight gel texture ideal for fine hair
• Safe for colour-treated hair
How to use:
• Massage Pure Abundance™ Volumizing Shampoo into wet hair. Rinse and repeat as needed. Follow with Volumizing Conditioning Rinse.
Regimen:
• Step 01: Purify with Pure Abundance™ Volumizing Shampoo
• Step 02: Volumize with Pure Abundance™ Volumizing Conditioning Rinse
• Step 03: Protect with Pure Abundance™ Volumizing Style-Prep
• Step 04: Style with Abundant Blowout
• Water\Aqua\Eau, Cocamidopropyl Hydroxysultaine, Ammonium Lauryl Sulfate, Disodium Laureth Sulfosuccinate, Decyl Glucoside, Amaranthus Caudatus Seed Extract, Hydrolyzed Rice Protein, Sodium Gluconate, Cocamidopropyl PG-Dimonium Chloride Phosphate, Polysorbate 20, Citric Acid, Ammonium Sulfate, Polyquaternium-10, Fragrance (Parfum),* Jasmine Oil/Extract, Cananga Odorata Oil/Extract, Pelargonium Graveolens (Geranium) Flower Oil, Mentha Piperita (Peppermint) Oil, Pogostemon Cablin (Patchouli) Oil, Limonene, Benzyl Benzoate, Geraniol, Eugenol, Linalool, Menthol, Linalyl Acetate, Citronellol, Beta-Caryophyllene, Benzyl Alcohol, Pinene, Geranyl Acetate, Sodium Citrate, Phenoxyethanol, Potassium Sorbate, Sodium Benzoate, Benzoic Acid
• Please be aware that ingredient lists may change or vary from time to time. Please refer to the ingredient list on the product package you receive for the most up to date list of ingredients.
