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Renowned for their luxe creations in all things fashion, AIGNER kicks off the season with an Ounass-exclusive capsule collection. Established in 1965 by Hungarian designer Etienne Aigner, the German label ventured into kidswear in 2013. The label retains a simplified elegance combined with comfort and vibrance to create the ultimate miniature wardrobe. The signature horse-shoe element brings AIGNER heritage to life. Step into our conversation with the brand as we discover the chic collection and the sustainable values behind each creation.

SHOP AIGNER
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AIGNER has conquered every fashion segment it steps into, and kidswear is no exception. Tell us about AIGNER’s venture into the miniature line.

AIGNER is one of the very few international luxury brands which originate in Germany, and while many French brands were already offering kids’ lines for many years, there was little coming from Germany. AIGNER then ventured into kidswear and the line proved to be successful from its very first launch. The baby range in particular has grown to be a favourite worldwide and drives momentum within our kids' collections.

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What are some of the inspirations behind this capsule collection and the SS21 line?

The overarching theme is Mother Nature. The team explored softer and natural colours, with a bit of beige, green and ochre. Artworks are a bit more restrained and there is more embroidery. Gold has also played an important role this season in paying tribute to classic values and the timelessness of the brand.

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AIGNER has very strict values about sustainable production when it comes to kidswear. Give us a little insight into the process.

We go above and beyond for AIGNER Kids to follow a strict protocol that ensures our creations pose no health or safety risks — we follow strict measures when it comes to sustainability and social consciousness. We apply the OEKO-TEX 100 Standard, which certifies the human-ecological safety of textile products whilst attesting to environmentally sound conditions. Beyond this, AIGNER Kids products are manufactured with an ethical mindset in a controlled production site which meet the international social standards.

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As a prestigious label loved worldwide, what does it mean to AIGNER to be part of the Middle Eastern platform on Ounass?

AIGNER is very excited to be part of Ounass' success story. Ounass, and especially its kids platform, is a playground where parents discover luxury and children feel good, happy and energetic. This intertwines itself with our own values, creating the perfect place to curate the perfect collection of the Middle East.